GET A CLUE!
Who do you think are the primary watchers of daytime TV? Sure, I know that there are a lot of people who are on mandatory leaves from their jobs right now, and there's a good contingent of retirees, and probably a goodly batch of teenagers gleeful about school just having ended. But I think it's a pretty fair bet that if you put all those demographics together, they do not form a group larger than the irate mothers of preschoolers who are desperately trying to start Wall-E with lightening quick speed navigating through the 27 menus required to make the movie start because in that little preview box that sits at the top of the menu screen, you are currently running clips that feature a young girl who is a witness to a triple murder. And the phrase "gruesome triple murder" is spoken during this preview. And the cute little blond girl keeps saying, "Mommy, I see something" while the camera splits back and forth between shots of her sweet face and blood spatter. And my children, like all children ever born, instinctively are riveted by the faces of humans around their own age, so they sit quietly and absorb this preview. I am livid. And horrified.
I am not sure this preview is worse than the one that featured a short, crisp dialogue between two men a year or so ago, "Where is your wife now?" one of them asked. The other (I think it was Anthony Hopkins) replied with sinister calm, "I killed her."
It may not be worse than the ones that feature wartime violence, machine guns, and ferocious faces craving bloodshed.
It may not be worse than the sexy ones in which someone appears in lingerie and someone else looks all ready to jump her bones.
But it's certainly not BETTER than any of those.
Here's a little tip, if you want to keep subscribers: run previews that are rated "G" during the day -- especially in the witching hours of 4-6pm when it's time to cook dinner, the children are melting, and the TV may be desperately necessary for half an hour or so.
I just want to put "George and Martha" on for my kids. They don't really need to learn new words like "sexy" and "homocide" in the bargain.
Thursday, June 18, 2009
GET A CLUE!